Point and Click White Balance!

White balance (WB) is the process of removing unrealistic color casts, so that objects which appear white in person are rendered white in your photo.  Proper camera white balance has to take into account the "color temperature" of a light source, which refers to the relative warmth or coolness of white light.  Our eyes are very good at judging what is white under different light sources, however digital cameras often have great difficulty with auto white balance (AWB).  An incorrect WB can create unsightly blue, orange, or even green color casts, which are unrealistic and particularly damaging to portraits.  Performing WB in traditional film photography requires attaching a different cast-removing filter for each lighting condition, whereas with digital this is no longer required.  Understanding digital white balance can help you avoid color casts created by your camera's AWB, thereby improving your photos under a wider range of lighting conditions.

Although most Digital Camera's come with this feature, it is still quite common to have photos come with different color casts, such as snow days that tend to have a bluish hue to the entire photo.

Artizen has addressed this by making a very simple and powerful White Balance filter. Although users can perform White Balance using either the Levels or Color Balance filter, the White Balance filter tries to make things as simple as possible, so that adjustments are just Point and Click! This is achieved by allowing the user to select a point in the photo which gets highlighted by having a red circle surrounding it. Once selected users can simply click the Auto button option and then Artizen will automatically adjust the setting so that this point becomes white. In addition to this user can either apply this change or perform additional adjustments using any of the fours options available. It just that easy!